Golden Opportunity Youth Association (GOYA) is a charitable organisation based in the London
Borough of Ealing and was founded in 2003 by a group of disaffected young people, who felt let down by the lack of appropriate services and interventions for young people in the Southall area of the borough. The three young people who decided to set up the organisation came from three different backgrounds in terms of ethnicity (Irish, Sikh and Somali). In addition to their bonding friendship, they all shared the same social-economic disadvantages that included not having the best starts in life.
In 2003, there were hardly any youth-led organisations in the borough and those organisations that had youth programmes seemed to operate in a ‘top down’ manner i.e. tendency to dictate what they thought was best for young people without consulting their views and aspirations. Since its inception, GOYA has ensured young people’s involvement in everything the organisations did, from sitting on the committee board to helping manage and run projects.
Change of Organisation Name: From ‘GOYA’ to ‘GOSAD’
GOYA would like to announce its rebranding from GOLDEN OPPORTUNITY YOUTH ASSOCIATION (GOYA) to GOLDEN OPPORTUNITY SKILLS AND DEVELOPMENT (GOSAD). The key and only factor in changing the name of the organisation is that and as demonstrated over the years, GOYA has been engaging and working with children, young people and adults including the elderly. The rebranding takes away the confusion and sometimes, stereotyping of the organisation where individuals and other entities have continued to assume that the organisation only works and engages with young people.
There has been a lot of examples of how the organisation has morphed to work with and deliver a number of projects catering for different sections of the community.
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